NEWS FROM WORLD´S BEST EMPLOYERS
TikTok, BeReal, Reddit, and Co | Current Social Media Trends for Employee Recruitment
Published:01/12/2023Updated:11/10/20241KViews2Likes0CommentsByOliver ScharfenbergTwitter-newFacebookShare-emailLink
As the job landscape evolves post-COVID and after the Great Resignation, social media is awash with trends about employee recruitment. Influencers spark conversations on TikTok while new buzzwords and terms…
Employer Branding for Small- and Medium-Sized Companies
Published:12/12/2023Updated:11/10/20241KViews2Likes0CommentsByOliver ScharfenbergTwitter-newFacebookShare-emailLink
COVID-19 exposed how vulnerable employers were to labor market shortages. As workers quit in their millions and baby boomers finally retired, the squeeze increased competition between employers. Even as the…
Optimize Your Career Website for Google for Jobs
Published:12/01/2024Updated:11/10/20241KViews1Like0CommentsByOliver ScharfenbergTwitter-newFacebookShare-emailLink
Heard of Google for Jobs? Launched in 2017, it's an enhanced search engine feature that aggregates listings from across job boards and career sites, displaying them directly in Google Search.…
Storytelling in Employer Branding: Let Your Employees Have Their Say
Published:20/12/2023Updated:11/10/20241KViews1Like0CommentsByOliver ScharfenbergTwitter-newFacebookShare-emailLink
Never underestimate the power of a story. We seem to be innately wired to be enthralled by a narrative – our minds naturally expecting a beginning, middle, and end. In…
How to Elevate Your Brand Using an Employer Seal
Published:22/11/2023Updated:22/10/20241KViews1Like0CommentsByOliver ScharfenbergTwitter-newFacebookShare-emailLink
The Great Resignation sent shockwaves through companies in the US and beyond. In a few short months, workers left their positions in record numbers. In 2021 alone, 47.4 million Americans voluntarily…
Digital Employer Branding and Recruiting with Google and YouTube
Published:09/01/2024Updated:18/01/20241KViews1Like0CommentsByOliver ScharfenbergTwitter-newFacebookShare-emailLink
Your company's reputation determines the kind of talent you attract. The more positive it is – the more you can showcase your perks and company culture – the greater attention…